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Advertising Strategy

Advertising Process
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Here, I dove into the mattress industry. With Casper's direct-to-your-doorstep mattresses, I researched the target audience's demographics & psychographics, company history and broke down pricing.

Super Bowl Advertising
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Throughout this research, I learned about the ad agency, Goodby Silverstein & Partners, and their work on this campaign. Additionally, I learned about the message behind the ad, the use of teaser ads and the target audience.

Advertising Campaign
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To close out my minor in Advertising, I took a course that looked at every aspect of running a campaign. From sketching thumbnails to pricing billboard ads, I learned the beginning to end of running an advertising campaign. Click on my taxi ad to view my sketches, report & final ads for Sunbasket's diet friendly meal delivery. 

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