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Advertising Research

tokenism
& equitable
advertising

I chose to research how campus' could be using tokenism in their advertising and recruitment of students, especially athletes. I found that Northwest Missouri State University has a higher percentage of minority students in their social media, promotional videos and other advertising than coastal universities. This may seem great, but there is a higher percentage of minority citizens in those coastal areas than there are here in the Midwest. Overall, researching this topic truly opened my eyes to equitable advertising.

Tokenism in Campus Advertising
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Adding a minor in Diversity, Equity & Inclusion was also a great decision as it has allowed me to expand not only my personal perspective, but how to broaden my work in advertising.

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Tokenism in Campus Advertising
Presentation
tokenismppt.PNG

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